TV logos make their mark
January 23, 2006
TELEVISION cricket and tennis coverage is making a lasting impression on plasma screens.
The logos used by Channel 7 and Channel 9 during long days of sporting action are burning themselves into the delicate digital monitors.
With the hi-tech TVs costing thousands of dollars, some owners have threatened legal action saying their screens have been ruined.
Viewer Wayne Spiers says he bought a $3000 plasma screen on Christmas Eve. It now bears Nine's logo in the right-hand corner, a legacy of the Boxing Day test, which his family watched on and off for five days.
It was matched by a Channel 7 logo last week, which appeared after one day of watching tennis.
Mr Spiers, of Melbourne, said: "It was silly of me to assume Channel 7 and 9 would care enough about their viewers to ensure their logos wouldn't damage our TVs."
| Screen burn occurs when onscreen graphics - displayed in one spot for a long time - become seared into the plasma. |
| A ghost image then lingers on other programs, even on rival stations. |
Stations can avoid the damage by using a watermarked logo, in a transparent shape that adopts the colours on screen.
A Seven spokesperson said: "Turning down the contrast on your picture will reduce the problem."
A Channel 9 spokesman would not comment.
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